The ‘Split’ Method – A Tested Email Sequence To Convert Your Warm Prospects

“The focus should be on picking up some of the most important parts of your services and defining WIIFM (what’s in it for me) for the prospect; simultaneously reinforcing the challenge.” Email marketing is one of the most powerful methods to convert your warm prospects into customers. Who are your warm prospects? People who come …

Not Another Set of Best Practices: The 7 Landing Page Modules to Surely Boost Your Conversions

“The first thing that catches a visitor’s attention is the promise that you make at the very beginning of the page.” No matter what business you belong to, you need to capture leads. You need customers.  And as much as anything, you need landing pages. Engaging, high-converting landing pages that perform the ultimate job of …